The 1937 501 from Levis Vintage Clothing marked an important transition for the brand as they began the move away from suspender buttons and cinch backs to their now classic five pocket styling. Coming to market in the Great Depression era it featured concealed rivets to protect furniture and it was first new model to carry the now iconic Red Tab flag on the rear pocket all meticulously reproduced here along with the their traditional two horse leather waistband patch.
A classic straight, more regular in fit than it's predecessors with a mid rise, slightly rounded top block, roomy seat and button fly closure manufactured here in 12oz Japanese Kaihara Selvedge denim.
- 100% Cotton
- 12 oz *Kaihara Selvedge Denim
- Button fly Closure
- First new style to carry the Red Tab flag
- Concealed rivets
- Two-Horse leather patch, Big "E" red tab and twin needle arcuate stitch
- Shrink to Fit. 5 -10% shrinkage
- Button Fly closure
- Slightly rounded top block
- Mid to high rise
- Regular straight leg
- Initially Hand or gentle machine wash inside out
- Preferably cold water to reduce shrinkage and preserve denim
- smooth jeans to reduce need for pressing
- line or air dry
- Liquid detergent or ensure powder detergent is dissolved
- Do not tumble dry. Do not wash in hot water
We recommended washing jeans inside out and wash in cold water and then line dry. The cold water wash can either be done by hand or in a front loading machine on a delicate cycle. It is worth noting that most top loading machines tend to spin the jeans too aggressively which can lead to streaks in the denim where the jeans rub against themselves.
Regardless of the washing method, air drying is essential. Air drying helps the jeans retain the custom fit you obtain through months of wear when starting with rigid denim.
Warm water washing once a jean has been worn in is perfectly acceptable but also avoid hot water or tumble drying with any denim products.
The 1937 501
The Levi's® Vintage Clothing 1937 501® Jean was a key chapter in Levis story. It marks the debut of two significant features: the back pocket rivets being covered, as well as the classic salmon-colored flasher tag. The rivets were covered to solve a persistent problem: when wearers sat down, the metal hardware on the back pockets scratched their furniture. 1937 also marked the first year the suspender buttons were removed -- with the growing popularity of belts, suspenders were no longer the only method of adjustment, so the classic metal waistband shanks were provided separately in a small box.