ROA, a hybrid attitude towards the landscape. Italian shoe and apparel brand ROA was founded in 2015, taking a hybrid approach towards their love of the landscape, adopting a sportswear attitude and applying it to outdoors footwear. The brand exalts the values of functionality through the use of avant-garde materials and construction techniques centred on performance, whilst explicitly referencing the latest innovations from the world of technical outdoors-wear, and exploring experimental techniques. Seasonal collaborations have included Story MFG, Woolrich and Crocs.