Early morning surf checks, an afternoon bevy at the local, or actually getting amongst it... Our picks from a bunch of coastal vibing brands with serious pedigree and great aesthetics ( because we're as superficial as the next ). All share a common a love for our planet and getting wet, yet remain distinctively unique. LA's Mollusk and Battenwear, NYC's Pilgrim Surf Supply, locals McTavish and of course planet huggers Patagonia. Footwear... water loving Keen & Malibu of course.