19-69 was founded by Swedish artist and product developer Johan Bergelin. Embodying freedom, tolerance and counterculture, the fragrances incarnate different iconic moments of counterculture inspired by art, music, trends and cultures. After a two year collabrative project with artisans across Scandinavia, France and Italy, 19-69 launched it's first five perfumes at Colette, Paris in 2017, and have continued to grow their collection.