thisisneverthat

Since their inception in 2010 thisisneverthat has remained at the forefront of Korean Streetwear, over the last decade finding favour with global streetwear enthusiasts seeking out their unique perspective. Co-founders, friends and vintage streetwear enthusiasts Nadan Cho, Jonkyu Choi, and Inwook Park draw strongly on their love of the 80's and 90's design, music and fashion, whilst taking equal inspiration from their Korean identity and more recent global influences, to create their unique future focused collections.