Nudie Jeans Co.
It all begins with a pair of raw jeans...
Nudie Jeans were born in Gothenburg Sweden in 2001 by Maria Erixon and have been a staple of Maplestore ever since. From the beginning, Erixon has been a strong believer in the beauty of raw denim. Nudie Jeans have also taken the lead on workers rights, transparency of supply chain and the use of organic fabrics.
100% Organic cotton, Fairtrade sewn, full transparency.