Picture x La Sportiva

French outdoor enthusiasts Picture Organic founded their label with one clear aim, to make sobriety the new cool, the new economic and cultural norm. Taking a leaf from Patagonia's guide book they have  built their label entrenched in the ethos of Reduce, Repair, Rent, Reuse, Recycle. When Northern Italian's La Sportiva are not scaling the Dolomites they spend their days trying to improve what are already considered some of the greatest trail and climbing footwear models ever released. Together they have joined forces with POW (Protect Our Winters) to release this Not For Profit collab capsule.