The Rue Madam Paris institution founded by Tunisian Jean Touitou in 1987, is renowned worldwide for the authenticity and durability of its products. The label is the embodiment of Jean & his co-creator, wife Judith. Deliberately understated in its aesthetic, focusing on easy-to-wear clothing & timeless styles made from high-quality materials, whether that be everyday denim or premium leather goods. If you have ever owned an A.P.C. piece you'll know.