Founded by Sofia Prantera and Fergus Purcell 2010, Aries is built around a non conformist approach gleaned from their time at Slam City Skates, the great incubator responsible for Silas and Palace Skateboards. Creative Director Prantera combines bold graphics, underground references and often complex silhouettes and styles. A vehicle for ideas and creative output beyond fashion, Aries also pushes boundaries through its publications, events and unique collaborations.