The Snow Peak story began in 1958, when founder Yukio Yamai, an accomplished mountaineer, created his own line of superior climbing gear out of the discontent for the current gear on the market. Now run by his son, Toru, who believes that it is the label’s mission to bring people closer to nature; that by spending time out of doors we find our humanity... 'We strive to create a positive impact through everything we do. We create lifelong products that stand behind every design." Yukio Yamai.