Snow Peak began in 1958, when founder Yukio Yamai, an accomplished mountaineer, created his own line of superior climbing gear out of the discontent for the current gear on the market.
Snow Peak is now run by Yamai's son, Toru. Yamai believes that it is Snow Peak's mission to bring people closer to nature; that by spending time out of doors we find our humanity. The Yamai legacy is now furthered again with the introduction of their apparel line by Yukio's granddaughter Lisa.
Their aim is simple: 'We strive to create a positive impact through everything we do. We create lifelong products, that stand behind every design." Yukio Yamai.