Shop authentic Levi’s online in Australia          

    Imagine it’s May 20, 1873 – the day the blue jean was truly born.

    From this moment, Levi Strauss and Co. became a name that spread like fire through West America, taking on its name as a blazing icon of quality, practicality, and style. Today, we continue to kindle the flames as their local stockist.

    From California to our favourite Sydney suburbs, Levi’s jeans embody a distinctive attitude that the stylish wear well and that's why they’re part of our denim collection – alongside Edwin, Nudie Jeans, and other premium brands. 

    From the 501 to the 511 and beyond

    501. That’s a number Levi’s is well-known for - or should we say, famous for. The 501 cut has been on sale since 1890 and offers a classic, practical, and enduring touch. They’re even the jeans of choice for the legendary gold rush (seriously!). They’re still a force to be reckoned with today, and you’ll continue to see them on the streets of Australia’s urban jungles.

    Along with 511, 512, and other renowned icons of the denim scene, these hallmarks of quality fashion make their mark on your look. Timeless and relaxed? 511 is your fit.