As a denim specialist, we at Maplestore believe Tellason is an essential part of our business. Tellason founders & long time friends Tony Patella and Pete Searson share a love for durable goods, producing their hardwearing jeans in raw denim only, and in fits that don't follow trends. They also love their hometown, San Francisco. "This place is the home of blue jean culture as we know it and moving production somewhere else to save a couple of bucks just won't happen. If you know us, you know this to be true..."